Who We Are
“Perdew” is a nod to legacy and leadership – it’s the name of the family grocery store that inspired a lifelong commitment to retail, community, and exceptional customer experience.
Perdew Grocery – the family store in Kentucky that inspired Perdew Advisory Group.
Leadership History
Perdew Advisory Group is built on decades of enterprise leadership across capital strategy, growth and acquisition integration, governance, and experience design — bringing together financial discipline, operational depth, and a deep understanding of how strategy gets translated into measurable business performance.
Capital Investment Leadership — Over $19B in capital investment design leadership at Target — including 200+ new stores and ~1,300 remodels.
Revenue Growth & Acquisition Integration — President & CEO of Target Commercial Interiors, where revenue doubled through strategic acquisitions and operational integration.
Global Operations — Team leadership across the U.S. and Bangalore, India.
Design & Business Integration — Pioneer in blending design with operational clarity and measurable business impact.
Client Advisory — Trusted advisor to industry leaders across retail, grocery, healthcare, higher education, and technology — including Target, United Health Group, University of Arizona, and Samsung.
Board Governance — Board Treasurer, Design Management Institute (DMI) — global non-profit advancing the integration of business strategy and design globally.
Private Directors Association — Active member, engaged in governance education and the private board director community.
Manufacturing Roots — Eleven years inside M.E.G. Division of Steelworks, Inc. (now Hirsch Industries), a store fixture manufacturer — advancing from entry-level to Vice President and part owner. The operational discipline, capital stewardship, and ownership mindset developed there have informed every stage of Joe’s career
Thought Leadership
Joe has shared his insights at global forums including the Design Management Institute, FMI, ICSC, and the University of St. Thomas – focusing on how leaders bridge business strategy and design to drive performance and growth.